Steal This Idea!: Rooftop Films

08/16/09  Print This Post Print This Post    3 Comments      Written by Julie Schwietert
  • Stumble It

Photo by author

In this first article in an occasional series, “Steal This Idea!”, Matador Change editor Julie Schwietert highlights one urban initiative that could be adapted for your own city.

The idea behind this new series is to show off cool projects from around the world that can be adapted and implemented in your own city. We kick off the series in New York City.

Project Name:

Rooftop Films

The Big Idea:

Rooftop Films partners with 15 venues–from museums and high schools to old factories–to show “underground movies outdoors” during the summer months. For just $9.00 USD, New Yorkers can enjoy films from around the world each weekend–as well as a view of the city most people never see. Most of the films are shown on the venues’ rooftops– hence the name Rooftop Films.

The films selected for each event are organized around a theme that’s customized to appeal to the neighborhood where the venue is located. And each screening is preceded by live music and followed by a filmmaker Q&A and/or after-party (with free drinks!).

But Rooftop Films is a lot more than a summer festival that brings together people to enjoy films they’d be unlikely to see elsewhere.

The organization also contributes $1.00 from every ticket sold to fund filmmakers’ new productions and teaches film appreciation and production classes to high school students.

History:

Rooftop has been showing films in New York City since 1997 under the direction of filmmaker Mark Elijah Rosenberg. From Rooftop’s website:

“[Rosenberg] was looking for an innovative way to get people together for screenings of new short films. … [I]nstead of trying to rent a small dingy theater, Rosenberg got out his 16MM projector, a cheap sound system and a big white sheet and invited everyone he could find up to the roof above his little apartment. Hundreds came out, many with their films in tow, and the movies were screened deep into the night amidst the water towers and pigeon coops of the East Village skyline.”

When his landlord got wind of the rooftop film fest, Rosenberg had to scout for alternative locations, which wasn’t a bad thing. Rooftop’s gone from a gathering of friends and artists to a city-wide event that’s open to the whole film-loving public.

Logistics:

Sure, Rooftop has fancy projectors and screens now, but it got its humble start with a bed sheet tied up between two poles. You can do the same. Scout your local thrift store for a projector or see if a local non-profit wants to partner up with you– they loan you a projector; you give them some exposure.

And you don’t need a roof– a little patch of lawn will do just fine.

For More Information:

For more information about Rooftop Films, visit the organization’s website.

Community Connection:

Love movies? Check out our guide to the world’s best film festivals.


  • Stumble It

About the Author

Matador ID: collazo

Julie Schwietert is the managing editor of Matador Network. She contributed a chapter to the recently published book, The Voluntary Traveler, and is currently working on five features for Fodor's Puerto Rico, 6th Edition.

3 Comments... join the discussion!

Leave a Comment

Jump To Category:





Popular Stories on Matador

Photo Essay: 20 of the Freakiest Custom Bikes on the Road

For those out there who think bikes are nothing more th... 

Drunk and Driving On Berlin’s Beer Bike

Cars nervously skirt by the slowly moving vehicle, tour... 

109 Ways to Use Your Frequent Flyer Miles for Good: The Americas Edition

Part one of Matador's comprehensive guide to donating y... 

Essential Gear for the Nomadic Travel Photographer

Are you a serious travel photographer constantly on the... 

Best Buy wants you to recycle electronics

And they're making it easy for you. ... 

A Meditation On Washing Dishes

Dirty dishes: the ultimate symbol of household drudgery... 

Unplugged: Breaking Your Television Addiction

Chances are there's some life wasting going on behind y... 

What NOT to Do in Chicago

Matador's destination expert on Chicago lays out the ci... 

How to Pack Your Camera and Lenses for Travel

There are few sights more horrific than finding the exp... 

An Open Letter To William Bradley: May I Soothe Your Twitter Troubles

Why I don't believe Twitter to be any trouble at all. I... 



Focus


Blogroll


Editor Blogs