Comments on: Coke’s Campaign to Set the Travel World A-Twitter http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter Tue, 16 Mar 2010 03:53:30 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Nancy http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4527 Nancy Wed, 28 Oct 2009 03:11:44 +0000 http://matadorchange.com/?p=1308#comment-4527 Wow. Brilliant and hilarious article Tom. It caused me to choke on my water from laughing so hard. (Damn, those "Coke-heads" would be mad I'm not drinking the elixir of happiness.) Hope the company enjoys footing a joyride for the teams. And hopefully, those kids will take this opportunity to actually go beyond the fake marketing to do something of real substance. By the way, the image of a Coke marketing exec smoking a bowl and watching "The Amazing Race" will be in my head for, at least, the next 48 hours. Wow. Brilliant and hilarious article Tom. It caused me to choke on my water from laughing so hard. (Damn, those “Coke-heads” would be mad I’m not drinking the elixir of happiness.)

Hope the company enjoys footing a joyride for the teams. And hopefully, those kids will take this opportunity to actually go beyond the fake marketing to do something of real substance.

By the way, the image of a Coke marketing exec smoking a bowl and watching “The Amazing Race” will be in my head for, at least, the next 48 hours.

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]]> By: Jordy http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4498 Jordy Mon, 26 Oct 2009 00:21:22 +0000 http://matadorchange.com/?p=1308#comment-4498 Yeah nice article Tom. Sustainability is going to be very hard to maintain for a year, I agree with Joel, that once a 'social experiment' like this has been launched or a winner announced, who really cares after that? Living in Aus, sure that 'dream job' campaign was a trailblazer in it's approach to marketing and produced a massive amount of 'free' exposure, but once it was awarded to the Pommy guy, we haven't heard so much as a snippet about it since. The only people benefiting are the 'lucky ones' chosen to go on holiday for a year at the expense of Coke. Jordy Yeah nice article Tom.

Sustainability is going to be very hard to maintain for a year, I agree with Joel, that once a ’social experiment’ like this has been launched or a winner announced, who really cares after that?

Living in Aus, sure that ‘dream job’ campaign was a trailblazer in it’s approach to marketing and produced a massive amount of ‘free’ exposure, but once it was awarded to the Pommy guy, we haven’t heard so much as a snippet about it since.

The only people benefiting are the ‘lucky ones’ chosen to go on holiday for a year at the expense of Coke.

Jordy

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]]> By: Candice http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4494 Candice Sun, 25 Oct 2009 14:20:03 +0000 http://matadorchange.com/?p=1308#comment-4494 Hahahaha, I think I'll give that a shot. The Aussies always do things better! Hahahaha, I think I’ll give that a shot. The Aussies always do things better!

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]]> By: kathy http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4491 kathy Sun, 25 Oct 2009 04:56:48 +0000 http://matadorchange.com/?p=1308#comment-4491 Bundy and ginger beer? Some aussie's been pulling your leg Carlo. Bundy and ginger beer? Some aussie’s been pulling your leg Carlo.

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]]> By: Paul Sullivan http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4473 Paul Sullivan Fri, 23 Oct 2009 13:00:16 +0000 http://matadorchange.com/?p=1308#comment-4473 Coca who? Never heard of 'em. P Sullivan, Saturn. Coca who? Never heard of ‘em.

P Sullivan, Saturn.

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]]> By: Tony http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4471 Tony Fri, 23 Oct 2009 07:01:55 +0000 http://matadorchange.com/?p=1308#comment-4471 Love your writing style Tom, and this article really hit the nail on the head regarding this marketing ploy. Coke's attempt to jump on the latest 'Island Dream Job' bandwagon with a poorly visualized version of the concept. World Nomads 'Van-tastic' are doing it in Oz and Entirely Kiwi in New Zealand - but both have a valid, and obvious, point - to promote their respective countries and the companies that masterminded the promotion. So for Coke to say that it isn't about Coke logos centre-stage, well duh!! There was me thinking we'd be watching an animated spinning bottle top for 365 days... no, it's about all these other things... hm, so would that be COKE by any chance? It's such an unoriginal, blatantly stolen marketing scheme, yet they still can't be honest that that's what it is! The contestants for the original Island Dream Job sure knew they were all about promoting their destination... But if someone can do anything, then I guess Coke has to prove it can do it bigger, more expensively and in MTV style. Keep up the write-ups TOM! Cheers, Tony Love your writing style Tom, and this article really hit the nail on the head regarding this marketing ploy. Coke’s attempt to jump on the latest ‘Island Dream Job’ bandwagon with a poorly visualized version of the concept. World Nomads ‘Van-tastic’ are doing it in Oz and Entirely Kiwi in New Zealand – but both have a valid, and obvious, point – to promote their respective countries and the companies that masterminded the promotion. So for Coke to say that it isn’t about Coke logos centre-stage, well duh!! There was me thinking we’d be watching an animated spinning bottle top for 365 days… no, it’s about all these other things… hm, so would that be COKE by any chance? It’s such an unoriginal, blatantly stolen marketing scheme, yet they still can’t be honest that that’s what it is! The contestants for the original Island Dream Job sure knew they were all about promoting their destination… But if someone can do anything, then I guess Coke has to prove it can do it bigger, more expensively and in MTV style.
Keep up the write-ups TOM!
Cheers,
Tony

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]]> By: Carlo http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4470 Carlo Fri, 23 Oct 2009 02:59:05 +0000 http://matadorchange.com/?p=1308#comment-4470 Except Coke that is. Except Coke that is.

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]]> By: Carlo http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4469 Carlo Fri, 23 Oct 2009 02:58:37 +0000 http://matadorchange.com/?p=1308#comment-4469 Here's something to try Candice, mix it with ginger beer. The Aussies do this with their Bundy (Bundeberg rum) - gotta admit, it's quite good, and not as sweet as Coke, so everyone wins. Here’s something to try Candice, mix it with ginger beer. The Aussies do this with their Bundy (Bundeberg rum) – gotta admit, it’s quite good, and not as sweet as Coke, so everyone wins.

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]]> By: Candice http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4468 Candice Fri, 23 Oct 2009 02:44:31 +0000 http://matadorchange.com/?p=1308#comment-4468 I don't know, Coke has significantly improved my life. What would I mix my rum with? Agree with your article though, I'm interested to see how this all works out. I don’t know, Coke has significantly improved my life. What would I mix my rum with?

Agree with your article though, I’m interested to see how this all works out.

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]]> By: Adena http://matadorchange.com/cokes-campaign-to-set-the-travel-world-a-twitter/comment-page-1#comment-4464 Adena Fri, 23 Oct 2009 00:20:22 +0000 http://matadorchange.com/?p=1308#comment-4464 I wish there was a facebook like button under every sentence... I wish there was a facebook like button under every sentence…

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