Comments on: Chevron’s Greenwashing Ad Campaign

By: Andrew Ritchie Dips Toe Into Cyberspace « Jacquie Phelan’s Weblog

Andrew Ritchie Dips Toe Into Cyberspace « Jacquie Phelan’s Weblog — Mon, 11 Jan 2010 23:43:48 +0000

[...] the planet. It’s all about seeming green. Right? Just like in the Chevron advertisements? We’re all doing what we can, [...]

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By: Pat the Digital Vagabond

Pat the Digital Vagabond — Thu, 28 May 2009 00:02:23 +0000

“Green Washing” – now I finally have the words to describe this irritating phenomenon. Big oils TV ads/spin always irked me. Julie, your article helped me put my finger on why. Nice work. The parody ads reminded me of the work that the magazine “Ad Busters” does in parodying the hypocrisy of media spin in our world.

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By: Michelle

Michelle — Wed, 27 May 2009 04:20:25 +0000

Great ads. Like Paul said, it is rather arrogant of them to ask others to be more green. Sad that they spend more money telling people to do so than they do on actually being green themselves.

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By: Alan

Alan — Wed, 27 May 2009 02:21:31 +0000

Nice ads. If only these oil companies would have spent that money repairing the crap that they caused, or prevented it all together. The positive publicity would have followed soon after. Tsk, tsk.

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By: Julie Schwietert

Julie Schwietert — Wed, 27 May 2009 01:10:08 +0000

Tim- Good point! While reviewing Chevron’s original ads on their own website, I was surprised to find this apparent collaboration between Chevron and The New Yorker: http://www.willyoujoinus.com/takeaction/ecards/

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By: Tim Patterson

Tim Patterson — Wed, 27 May 2009 00:07:27 +0000

The funny thing is that the Chevron greenwashing ads are being placed in publications that do a good job of exposing the true danger of our reliance on fossil fuels. I see tons of Chevron BS in The New Yorker, for instance, which runs lots of features by the extraordinary climate change journalist Elizabeth Kolbert.

On a similar note, how about those Coal lobby ads that are all over nytimes.com? America’s Power my ass.

Agree that the Burma ad hits especially hard.

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By: Carlo

Carlo — Tue, 26 May 2009 23:09:51 +0000

I love the Chevwrong symbol. Thanks for this Julie, and for what’s about to come. Truly important stuff.

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By: Ross

Ross — Tue, 26 May 2009 20:35:34 +0000

Loved these parody ads!

I’ve despised this “will you join us” campaign since it began and it seems to be everywhere! It would be amazing to see these up on massive billboards in major US cities.

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By: Nick Rowlands

Nick Rowlands — Tue, 26 May 2009 19:37:28 +0000

These ads are fantastic!

I think the Burma one is particularly emotive: “I will suffer in silence”.

With the exposees of collaborations such as The True Cost Of Chevron, and articles like this promoting their hard work, there’s no longer any excuse for our silence, or the suffering that it tacitly promotes.

Spread the word: it’s time to shout.

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By: Paul

Paul — Tue, 26 May 2009 17:42:08 +0000

I guess if you’re the 3rd largest corporation in the US then you have to have a huge amount of nerve. Chevron certainly does. Their ads are offensive on so many levels. Everyone I know who has seen them, whether they knew about Chevron’s despicable actions around the globe or not, feels offended by a large oil company telling THEM to conserve. It’s SO much worse when you learn just how bad Chevron ACTUALLY is at respecting people and the environment. I LOVE THESE ADS!

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