Photo: mamaloco

Let’s keep this short and sweet.

The world’s honeybee population is declining.

No one knows exactly why.

More research is needed to determine the cause of Colony Collapse Disorder.

Haagen-Dazs, which sources ingredients that are pollinated by honeybees, has donated half a million dollars to honeybee research over the past two years, and launched an awareness campaign intended to get consumers involved in saving the honeybees.

There are a few different ways you can take action, but one step you can take right now is to use your Twitter account to raise money for honeybee research.

For every tweet that’s marked with the hashtag #HelpHoneyBees between now and 11:59 PM EST tomorrow night, Haagen-Dazs will donate $1.00 to research efforts at the University of California, Davis.

Learn more about the “twitcause” here.